Episode 05: Social Employee Advocacy
Social media is here and it’s not going away, so maybe you should start using it the relationship building way.
In this episode we hear from Kirsten Jensen, founder of Next Action Digital, as she breaks down social connection. Kirsten believes that social media is meant to be a person-to-person exchange, and that our brand stories are best told in social media by empowering our employees to connect, build relationships, and share their experience.
Resources mentioned during this episode:
Trust Agents, by Chris Brogan and Julien Smith
Heart of Tomorrow Scholarship Program, funded by Sanford Health
Employee Advocacy ebook, by Neal Schaffer
http://wersm.com/5-stats-that-prove-employee-advocacy-is-crucial/
RDO Equipment Co.
Youtility, by Jay Baer
Big Magic, by Elizabeth Gilbert
Next Action Digital social handles:
https://www.facebook.com/NextActionDigital/
https://www.linkedin.com/company/next-action-digital
